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As the faces of Bad Boy Records and East Coast rap, Diddy and Biggie became major players in the escalating beef against Death Row Records and the West Coast, fueled by media, miscommunication, and ego. Despite Biggies claims that he had no beef with Tupac, the narrative around their rivalry exploded, pulling both him and Diddy deeper into the drama. (The 1994 Quad studios shooting and subsequent song releases didnt help, either).
As a result, their Biggies friendship with both Pac and Diddy was tested under the weight of music politics and public pressure, and it would eventually lead to two out of the three paying the ultimate price.